Case
FLAG
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Client
Trabzonspor
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Service
Strategy, Concept, Campaign, Video, Social
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Date
2022
FLAG
A historic Turkish Superlig championship title for Trabzonspor, is immortalized by a giant flag over The Bosphorus Bridge. The 12 m x 18 m material is divided into 1967 pieces (Club’s foundation year) and minted as free NFTs to be owned by the most passionate fans who will be rewarded by the Club throughout the next season.
The NFTs arrive as physical materials as well as a pass key that allows fortunate holders enjoy priceless benefits including away game tickets, derby game meet and greets, fan songs and private gatherings.
FLAG KALAO.IO
Digital twins of the flag pieces are minted on Avalanche blockchain via Kalao.io NFT marketplace. Trabzonspor supporters can mint their flag pieces to their web3 wallets.